February 12, 2022
Year
2022
TEAM
personal
Category
Internship
Product Duration
3 - 4 Weeks
During the initial phase of the internship, I conducted detailed research into Astec’s product line, specifically focusing on their asphalt plant machinery. I analyzed complex CAD models provided by the engineering team to understand mechanical functions, critical features, and visual details essential for accurate representation. Alongside technical study, I explored existing marketing materials and visual communication strategies to identify opportunities for enhancing brand storytelling through cinematic visualization.
In the design phase, I optimized CAD data for visualization by simplifying complex geometries in Blender without compromising structural integrity. I created physically accurate materials, carefully mapping real-world finishes such as metals, rubber, and coated surfaces. Additionally, I designed lighting setups that strategically highlighted key mechanical features and enhanced the emotional appeal of the renders, ensuring that the final visuals maintained both realism and dramatic impact.
Using Unreal Engine and Blender, I developed a series of high-fidelity cinematic renders and real-time visualization scenes. The workflow involved setting up optimized shaders, realistic environments, and dynamic camera movements to bring Astec’s products to life. By leveraging real-time rendering capabilities, I enabled faster feedback cycles and produced visual assets that were ready for use in marketing campaigns, client presentations, and internal product showcases.
In the design phase, I optimized CAD data for visualization by simplifying complex geometries in Blender without compromising structural integrity. I created physically accurate materials, carefully mapping real-world finishes such as metals, rubber, and coated surfaces. Additionally, I designed lighting setups that strategically highlighted key mechanical features and enhanced the emotional appeal of the renders, ensuring that the final visuals maintained both realism and dramatic impact.
